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5 Things You Need To Know About Rackspace's Onica Acquisition

Rackspace is looking to supercharge its AWS professional services practice with an agreement to buy AWS partner Onica.

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Lessons From Onica's Single Cloud Surge

Onica has only operated as an independent entity for a couple years. But the company's exclusive AWS practice has surged since it was spun out of CorpInfo in 2017 with $20 million in financing from Sunstone Partners.

CRN clocked Onica as the industry's fifth fastest growing solution provider on the 2019 Fast Growth 150. That sky-high position was earned with more than 800 percent growth from 2016 to 2018.

As many solution providers look to broaden partnerships and offer multi-cloud services, Onica's breakneck growth illustrates another path to success through deep expertise around a single provider.

Onica CEO Stephen Garden (pictured) told CRN that being laser-focused on Amazon has been an important differentiator in the channel, as the rapid pace at which technology evolves makes it increasingly difficult to maintain mastery around multiple platforms.

Brendan Caulfield, cofounder at ServerCentral Turing Group, a cloud consultancy competing with Rackspace and Onica, sees Onica's strategy as one that's especially attractive these days in the M&A market.

"Many of the firms operating in this space were founded to provide a very specific set of services and many traditional technology firms have struggled to build these capabilities organically," Caulfield told CRN.

There's a talent shortfall in the market that specialists like Onica know how to fill.

"Some of the born-in-the-cloud firms have built the training and onboarding processes to bring talent up-to-speed much more efficiently than their legacy counterparts," Caulfield said.

 
 
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