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5 Ways HPE Is Helping Partners Drive GreenLake Sales: George Hope

Here is a look at five ways Hewlett Packard Enterprise Worldwide Channel Chief George Hope says the edge to cloud Platform-as-a-Service powerhouse is helping partners drive GreenLake cloud services’ sales growth.

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Partner Profitability: Margin-Rich And Sticky

I do think GreenLake is the biggest opportunity for the partners. It‘s margin-rich [a 17 percent up-front rebate], and it’s sticky. If you get GreenLake into an account and then you start showing the value to the customer in that account. you are immovable. From that point forward you are their strategic vendor. It’s just a matter of time before they move more workloads onto GreenLake.

We are 10 years into the public cloud, and 70 percent of the workloads are still in the data center. That’s because it‘s hard [to move all corporate applications to the public cloud]. You can’t move them all for various reasons, like app entanglement and latency and [data] sovereignty.

You can‘t move everything to the public cloud. But if we bring the cloud to you, you can just continue to move workloads on to the cloud [on-premises] and start consuming them [as a pay-per-use service]. You change your experience to consumption and you just pay for what you use. It’s an enormous opportunity. … It is super profitable for them and creates customers for life.

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