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6 New VMware Partner Incentives And Offers You Need To Know

Mark Haranas

‘In this multi-cloud world, especially with the announcements VMware is making this year, it really puts partners at the front and center of leading the transformation with our customers,‘’ VMware’s global channel chief Sandy Hogan tells CRN.

Sandy Hogan On New Channel Incentives And Partner Enablement At VMworld

VMware channel partners are receiving a shot in the arm via new lifecycle incentives, rebates as well as brand new access to Cloud Universal and the VMware Marketplace.

“In this multi-cloud world, especially with the announcements VMware is making this year, it really puts partners at the front and center of leading the transformation with our customers,” said VMware’s global channel chief Sandy Hogan (pictured) in an interview with CRN. “So we really invested quite a bit here in working through how we evolve our incentives, how we evolve our certifications and how we evolve the whole partner-to-partner ecosystem.”

VMware has updated its Customer Lifecycle Incentives portfolio so that the more partners do, and the closer they are to their customers on their transformation journey, the more they earn, said Hogan, senior vice president of worldwide commercial and partner sales. She added that everything VMware is launching today for the channel is focused on its “customer-first, partner-led” strategy.

“That means continuing to move from what has traditionally been for VMware a very transact motion with our partners, to now the customer lifecycle. That leads to this whole new world of influence, deploy and consume,” Hogan said.

Here are the six new channel incentives and partner offerings unveiled at VMworld 2021 today that solution providers need to know about.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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