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6 New VMware Partner Incentives And Offers You Need To Know

‘In this multi-cloud world, especially with the announcements VMware is making this year, it really puts partners at the front and center of leading the transformation with our customers,‘’ VMware’s global channel chief Sandy Hogan tells CRN.

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Partners Can Now Sell Solutions On The VMware Marketplace

The VMware Marketplace now has buy and sell capabilities for channel partners to enable customers to leverage the new marketplace-driven software economy.

With this new capability, customers can now seamlessly purchase certified and validated partner solutions directly from the VMware Marketplace and deploy these solutions to VMware endpoints.

“We’ve been able to commercialize the Marketplace,” said Hogan. “It didn’t really have the full transactability to enable both the partner buy and sell capabilities. So this is certainly a pivotal part of the overall Marketplace strategy. Obviously, customers are purchasing through hyperscaler’s marketplaces and distributor marketplaces as well, but we’re very excited about what this will open up for us in giving partners the ability to offer their unique solutions on the VMware marketplace.”

The VMware Marketplace allows organizations to choose from an ecosystem of third-party solutions and services, designed and tested to run on VMware-based clouds.

“We expect a nice level of growth and uptake over the coming months as more and more partners evolve this,” said Hogan.

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