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6 Things To Know About New Microsoft Dynamics 365 Applications

Organizations increasingly are using Dynamics 365 -- from ExxonMobil in the energy industry and Virgin Atlantic in transportation to the Miami Heat professional basketball team in sports, according to Alysa Taylor, corporate vice president of Microsoft business applications and global industry.

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Dynamics 365 Commerce And Dynamics 365 Connected Store

Two new applications -- Dynamics 365 Commerce and Dynamics 365 Connected Store – are designed to help businesses bridge and improve their digital and physical store retail experiences with observational data sources.

“Mobile and digital platforms have enabled customers to have access to information and shopping experiences that were not even possible just a few years ago,” Taylor said. “Consumer expectations have evolved so much that historical models of operation are no longer good enough. Ninety-one percent of customers are more likely to shop with brands that recognize, remember and provide relevant offers and recommendations.”

Dynamics 365 Commerce is an omnichannel application for online and brick-and-mortar retailers that unifies back-office, in-store, call center and digital experiences to help companies improve their customer experiences, build brand loyalty and optimize operations and supply-chain efficiencies.

Woodinville, Wash.-based Ste. Michelle Wine Estates, the third-largest premium wine company in the United States, today announced plans to use Dynamics 365 Commerce as its omnichannel customer engagement solution for its digital and physical direct-to-consumer retail channels.

Dynamics 365 Connected Store helps brick-and-mortar retailers improve the in-store experience by analyzing data from video cameras and internet-of-things (IoT) sensors to provide real-time, predictive insights for store managers and employees. It uses observational data gleaned from customers moving through the store and the status of store equipment and merchandise, and generates employee alerts to improve efficiency.

“Connected Store can improve the checkout experience by triaging extra cashiers via instant notifications, based on sensor or camera data,” Taylor said. “Fluctuations in the condition of store equipment such as freezers and refrigerators can put product quality at risk. Connected Store, supported by Azure IoT Central, utilizes IoT sensors to monitor temperature and humidity, which can quickly highlight any anomalies to protect inventory.”

Connected Store also tracks long-term retail trends to identify patterns and opportunities, updating employees through automated emails and a web application.

British multinational retailer Marks & Spencer (M&S) is using Connected Store at its London flagship store to help it become a “digital-first” retailer, according to Taylor.

“Store managers report that Connected Store gives M&S employees a real-time understanding of what is happening within their retail space, allowing them to work more efficiently and provide a more personalized customer experience,” she said.

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