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8 Public Cloud Trends And Strategies To Watch In 2020

‘If a partner for 2020 really can work on the data strategy—building the data lake and the data warehouse and helping a customer define their data strategy and executing on that—I think they're going to be the long-term winners,' says Sandy Carter, an AWS vice president who leads its public sector partners and programs.

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Solution-Focused Partners

Solution-focused partners—those with a “really deep understanding of the solution that you're trying to move over versus just the infrastructure”—is another trend that Carter expects to pick up steam in 2020.

“Examples here would be Amazon Connect, the fastest-growing service we have,” Carter said. “The machine-learning models were trained on real data. You can now have integration with Salesforce. I can't tell you how many partners I've talked to about that [say], 'OK, now I can take that solution, versus saying, let's do compute better, let's do storage better, our networking is faster.’ It's ‘here's how you can manage a call center in the cloud.'”

AWS added retail, public safety and disaster response competencies for its AWS Partner Network members in December.

“We've already had requests for several more competencies from our customers,” Carter said. “Those all give a level of confidence that the partner working on the solution knows your area, knows your industry or … knows the solution, not just the technology. I think that will be a really big trend for 2020 as well.”

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