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8 Public Cloud Trends And Strategies To Watch In 2020

‘If a partner for 2020 really can work on the data strategy—building the data lake and the data warehouse and helping a customer define their data strategy and executing on that—I think they're going to be the long-term winners,' says Sandy Carter, an AWS vice president who leads its public sector partners and programs.

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Hybrid And Multi-Cloud

Hybrid and multi-cloud are going to “continue to sort of multiply like rabbits,” according to Carolee Gearhart, global channel chief and vice president of worldwide channel sales at Google. Customers are looking for choice combined with efficiency, so they can focus on what differentiates them, she said.

“Gartner is estimating that by 2021, 75 percent of midsize and large organizations will have adopted multi-cloud or a hybrid strategy,” she said. “When I think about that just in terms of where we are in the evolution, that means 2020 is going to be a year of really big acceleration. Customers have said they're looking for approaches that don't lock them into a particular partner or particular vendor. They're looking for folks who can help them embrace this multi-cloud environment.”

Google is uniquely positioned to respond to that market dynamic because it consistently champions openness, according to Gearhart.

“The vast majority of these customers who are in some phase of that evolution of moves to the cloud and not dramatically accelerating are going to look for someone who can support both on- prem, in multiple public clouds and potentially even a private cloud environment,” she said. “With Anthos, Google is really uniquely positioned to address that reality. We really created an option that allows them to sort of code once and deploy across multiple environments.”

Schuster also considers partners’ abilities to deliver hybrid cloud environments to customers to be a top prospect for partners in 2020.

“Customers absolutely are moving their data centers but are recognizing there's things that they still need on premise,” Schuster said. “And so the ability that the partners have to do seamless management across multiple clouds, through data centers and capitalizing on the public cloud with the edge with some of the new things that we just announced around Azure Arc and Azure data services is definitely a big one.”

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