Beating Cisco At The Edge
So where do we think we have the right to compete and win? The edge, no question about it. I think we have a phenomenal set of technologies and experiences for this new digital world and digital economy. So I will ask our channel partners to come along. Because Aruba is an incredible technology platform, and a great contender to the incumbent, which is Cisco. And we see that more and more. But we have a more complementary vision and a better architecture, fully integrated to deliver against those objectives.
To me, the edge is the next frontier. It is easier to move the cloud to where the data is, not the data to where the cloud is. It is just economics and physics. And this is where our commitment is to continue to evolve that edge services platform, which we call Aruba Central, so that you can drive a subscription model. So the customers will be on the platform and you will own that customer for a long time, so you can keep adding services along the way.