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AWS Channel Chief Terry Wise On The Partner Opportunity Around Outposts, Machine Learning And Blockchain

AWS Channel Chief Terry Wise wants partners to know that there's a big opportunity around the company’s newest offerings, including AWS Outposts, as well as new machine-learning and blockchain services.

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Is there going to be a play for partners to set up and manage Outposts?

It will definitely be more of a managed service, but I think of it more as on the application side of things. There's not going to be a huge business for setting up the hardware—we are going to take care of that piece and the logistics behind it. I think there is a huge partner play because partners don’t actually have to convince customers to go to cloud. They can say, ‘Let's start building cloud apps on AWS and we are going to do it on-premise so you're going to be able to get moving faster.’ There's going to be a huge SI [systems integrator] play, and it's also an extension of the MSP model. MSPs that are managing in the cloud can extend it on-prem. There's just more opportunity all around.

A lot of partners are used to that on-premise environment, so now they can say [to customers], ‘If you want to use Amazon cloud, we can get you on today in your on-premise environment, and we can worry about all the security and compliance stuff in parallel, but we can get you moving now.’ So, I think it’s a great on-ramp and a great way for partners to engage greenfield accounts.

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