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AWS-Slack Deal Ups Ante Vs. Microsoft, Zoom, Google

Slack and AWS are promising new solutions to improve enterprise workforce collaboration, the importance of which has heightened amid the increase in remote workers.

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A new multi-year deal will see Slack Technologies leaning more heavily on Amazon Web Services and Amazon Chime for the operations of its cloud-based, workplace messaging and collaboration platform as they take on Microsoft Teams, Zoom Video Communications and Google Meet for more share of the enterprise market.

Under the extended partnership announced yesterday, San Francisco-based Slack and Seattle’s AWS – already Slack’s preferred cloud provider -- are promising new solutions to improve enterprise workforce collaboration, the importance of which has heightened amid the increase in remote workers resulting from stay-at-home advisories and non-essential business closures forced by the coronavirus (COVID-19) pandemic.

Slack, which yesterday said it added a record 90,000 new free and paid customers in the first quarter for a total of 750,000, will migrate its Slack Calls capability for voice and video calling to Amazon Chime, AWS’ unified communications service that allows users to meet, chat and place business calls.

Slack and AWS are expanding their product integrations to help developer teams more easily communicate and manage their AWS resources in Slack channels and Amazon Chime chat rooms. The deal also will allow Slack to use AWS’ cloud infrastructure to offer data residence flexibility to its enterprise customers, letting them choose which country or region their data is stored.

AWS, meanwhile, will use Slack to help its teams better communicate and collaborate.

“The future of enterprise software will be driven by the combination of cloud services and workstream collaboration tools,” Stewart Butterfield, Slack’s cofounder and CEO, said in a statement. “Strategically partnering with AWS allows both companies to scale to meet demand and deliver enterprise-grade offerings to our customers. By integrating AWS services with Slack’s channel-based messaging platform, we’re helping teams easily and seamlessly manage their cloud infrastructure projects and launch cloud-based services without ever leaving Slack.”

AWS customers will get a “powerful new means of managing their AWS resources that will help teams collaborate and build more applications using the broadest and deepest set of cloud services,” AWS CEO Andy Jassy said in a statement.

“Together, AWS and Slack are giving developer teams the ability to collaborate and innovate faster on the front end with applications, while giving them the ability to efficiently manage their backend cloud infrastructure,” he said.

Here’s a look at the top things to know about the deal, including the AWS-Slack integrations, reaction from AWS and Microsoft partners, and a new agreement that outlines how much Slack has committed to paying AWS annually.

 
 
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