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Bill Scannell On Dell-VMware: ‘We Are First And Best Together’

Dell Technologies’ global sales leader Bill Scannell talks to CRN about Project Apex, Dell’s storage strategy to boost market share and VMware integrations plans in 2021.

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Bill Scannell: Dell’s 2021 Strategy For VMware, Storage and As-A-Service

Dell Technologies’ worldwide sales leader Bill Scannell has big plans in store for 2021 around Dell’s everything as-a-service strategy with Project Apex, driving storage sales with PowerStore and continuing to double down on its integrations with VMware.

“[Dell and VMware] are first and best together in the market,” said Scannell, president of Global Sales and Customer Operations for Dell Technologies, told CRN. “We are co-engineering, co-developing solutions that are paying off for both companies.”

VMware, which is majority-owned by Dell Technologies, is quickly becoming a force to be reckoned with in red-hot markets like hybrid cloud software and Kubernetes. VMware and Dell have one of the strongest technology partnerships in the industry, co-creating market leading products like VxRail, which made CRN’s 10 Coolest Hyperconverged (HCI) Systems of 2020 list.

In an interview with CRN, Scannell also talks about Dell’s 2021 bullish Project Apex strategy, plans to boost its storage market share and responds to HPE’s recent comments on Dell’s as-a-service strategy.

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