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CEO Arvind Krishna: 10 Keys To IBM’s $1B Partner Ecosystem Bet

IBM CEO Arvind Krishna says the company’s $1 billion partner ecosystem bet is driving ’clarity’ in partner incentives, segmentation and tools. Here is a look at 10 keys to Krishna’s partner ecosystem bet.

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A ‘Maniacal Focus” On Hybrid Cloud And AI

I picked those words carefully—a ‘maniacal focus’ on hybrid cloud and AI—which means as a partner I’m asking you to invest in those two areas, as opposed to: Should you do marketing? Should you do asset management? Should you do accounting? Should you go do fraud management?

You can get really distracted by us saying, ’No, no, no, it’s not those. It’s also and, and, and, and, and, and.’ So if you are a partner should you focus on bringing some of those verticals?

I am much more straightforward. I want these horizontals. You as a partner get all those verticals and you can own the solutions, sometimes they will be custom. Maybe you’ll bring another ISV into the mix and run it on top.



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