NetSuite Channel   Evolution   And   Investment 

NetSuite, a subsidiary of Oracle since 2016, has built a massive customer base of small and midsize businesses across industries and geographies by aggressively leveraging the expertise of its channel.

In the two decades since the company helped pioneer cloud-based software, that channel has diversified far beyond traditional ERP resellers—it now encompasses global and regional systems integrators, business process consultancies, and cloud implementation specialists of all stripes.

NetSuite Channel Chief Craig West spoke to CRN about that continual channel evolution, and where the business software leader will ramp investments to further enable partner practices.

Among changes to NetSuite’s channel is a new partner program geared for digital agencies and e-commerce consultancies that look to take advantage of a portfolio that has expanded well beyond traditional ERP solutions.

NetSuite is also focused on helping partners extend its products to meet the needs of niche industries, better supporting business process outsourcers and expanding its popular SuiteLife enablement program.

Here are four areas where NetSuite is ramping up investments for partners.