Channel Chief Craig West On Four Ways NetSuite Is Investing In Partners
NetSuite Channel Chief Craig West talks to CRN about the cloud pioneer’s channel evolution, and where it is putting its dollars to further enable partners delivering diverse business solutions.
NetSuite is best known for its ERP offerings, but the Oracle subsidiary is seeing more and more cutting-edge consultancies with no ERP practices looking to partner.
For those companies often servicing retail, direct-to-consumer and digital brand customers, NetSuite has introduced the Associate Solution Provider Program.
“It’s about bringing a new set of partners to the NetSuite table,” West said. “Historically, a NetSuite partner is very ERP-focused. Foundationally, you had to do ERP and we were really recruiting and enabling ERP practices.”
But in recent years, digital agencies and e-commerce consultancies have increasingly gravitated to NetSuite to leverage products like the OpenAir project management offering acquired in 2008, Bronto email marketing acquired in 2015 and home-grown SuiteCommerce e-commerce platform.
Through the new program, Associate Solution Providers will also be connected to the wider NetSuite ecosystem and gain access to training that could help them develop ERP practices if they choose to go that route.