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Channel Chief Craig West On Four Ways NetSuite Is Investing In Partners

Joseph Tsidulko

NetSuite Channel Chief Craig West talks to CRN about the cloud pioneer’s channel evolution, and where it is putting its dollars to further enable partners delivering diverse business solutions.

Business Process Outsourcing Partners 

When launched in 2014, NetSuite’s Business Process Outsourcing program was unique in dedicating channel resources specifically to partners providing front-office and back-office outsourcing services, including accounting, billing and project management.

That program unifying ERP, CRM and e-commerce offerings has grown exponentially over the past year as more business process consultancies look to put small businesses and startups on NetSuite’s cloud platform.

When those customers are on NetSuite, the partner can support their expansions, and continue offering consulting services even if they grow to the point that they can bring those processes in-house, West said.

“We’re seeing a lot of momentum around partners providing outsourced financial and operations services on NetSuite,” West said. “That’s sort of the industry coming to our vision of BPO.”

 
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