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Dan Belanger: HPE Partners Are ‘Accelerating’ With GreenLake

HPE executive Dan Belanger says the company is seeing robust growth on its GreenLake pay-per-use on premise platform.

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How big an advantage does HPE have with GreenLake?

The first point we would make is we started GreenLake 10 years ago with Flex Capacity. This is not new. We started to see this trend where customers wanted a utility and on demand models were clunky. Most folks created a leasing structure to try to figure out a way to do what we were doing.

All of the different assets we bought in terms of software and process is the difference with GreenLake. Whether it is through acquisitions or our own organic innovation all the assets within GreenLake make it so you can have a very granular metering of what you are using. That is key. You can literally say I want to do as a service with a container, VM (virtual machine), a piece of networking or storage. The same experience you get in a public cloud is what we provide on prem. That started 10 years ago. It is very difficult for competitors to recognize that customers are moving to this aggressively and then go create it now.

The maturity that we bring to this with partners is critical. Trust me there is a complexity to it.When you go off premise you don’t see the hardware or storage. Most customers on premise want some sort of customization. We have overcome that complexity with different tools that are really robust and mature for the partners to accelerate this consumption experience.

So if you think about it – you kind of have to brute force your way through this to respond to customers and then it becomes easier to do. That is what we have brought to the channel partners. It enables them to run faster because the customers are demanding more and more of this. Customers want to free up cash to fund their transformation. They want to pay for what they use and they want a common experience both on prem and off prem.

GreenLake Central is the big leap forward. The response to that has been tremendous from partner community that has seen it because it covers everything – from seeing what exists off prem and on prem to addressing governance/compliance models. It monitors over 15 different touch points on compliance. You can execute a strategy to bring up containers or virtual machines in your environment. It is a single pane of glass! That is above and beyond what everybody else has. They are just trying to monitor and meter and do it as a service. We have gone beyond that basic principle. And we have made it really easy for our partners to transact. That is what our focus is. It is all about the experience of the partner community so they can run as fast as their customers are demanding them to run.

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