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Dell Launches 7 New Apex, AWS, Storage And Cloud Offers

Mark Haranas

From new Apex as-a-Service solutions to bringing its storage software IP to the public cloud, Dell Technologies makes its first big splash in 2022 with seven new solutions.

Dell Betting Big On Multi-Cloud And As-A-Service Solutions

Dell Technologies is doubling down on its bullish Apex consumption-base as-a-Service portfolio with two new launches, while at the same time integrating more deeply with public cloud providers with the goal of delivering a true multi-cloud experience to customers.

“As we’ve evolved at Dell Technologies with this focus on as-a-service, the cloud and Apex, we’ve also seen the hyperscalars evolve in what they know they can deliver and what the value is that Dell Technologies can bring,” said Caitlin Gordon, Dell Technologies’ vice president of product management in an interview with CRN. “We really have evolved our partnerships and continue to evolve how we work with the hyperscalers.”

Gordon said Dell is striving to create new solutions to help customers’ deal with the complexity of a multi-cloud world with the new launches today.

“We are going to really double down and focus on the big themes of, ‘How do we deliver more software and services to our customers to simplify the experience? And how do we partner really strategically with a broad ecosystem of cloud partnerships like hyperscalers, ISVs like SAP, and data center providers like Equinix,’” said Gordon. “What we know and what all of our customers know is, no single vendor is going to solve all of these challenges. And the more we can all work together to simplify our customers environments, the better it’s going to be for everyone.”

From Dell bringing its software IP for block and file storage platforms to the public cloud to launching Apex Backup Services and Apex Multi-Cloud Data Services, here are seven new offerings Dell unveiled today that channel partners and customers need to know about.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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