Salesforce founder, chairman and now co-CEO Marc Benioff's Dreamforce keynote stood out for what wasn't in it.
On his birthday, Benioff delivered an impassioned call to better the world without mentioning a single Salesforce product, initiative or business strategy.
Benioff's dedication to advancing "inclusive capitalism" continued throughout the event. The 'fireside chats' he conducted during Dreamforce with other prominent CEOs addressed the need for corporate leaders to tackle social and environmental ills as the world is transformed by the fourth industrial revolution, and artificial intelligence becomes pervasive.
Just weeks after reaching a deal to purchase Time Magazine, a prestige media platform that will propel him further into the national spotlight, Benioff seems more focused than ever on larger local, national and global issues, and how he can motivate other business leaders to join him in making the world a better place.