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Five Things We Learned At Dreamforce 2018

Here's what we learned at Dreamforce 2018, Salesforce's massive conference.

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Integrating Clouds And Integration Cloud

As expected, Salesforce delivered its Integration Cloud at Dreamforce, the culmination of its acquisition of MuleSoft, the largest deal in the company's history.

But incorporating MuleSoft technology was presented as part of a larger vision that Salesforce calls Customer 360 that aims to offer Salesforce users a more-comprehensive view of their customers.

Salesforce co-founder and CTO Parker Harris introduced the new capability available by default to all customers.

Customer 360 offers a point-and-click interface connecting data across all the Salesforce clouds—Sales, Service, Marketing, Commerce. It delivers richer customer profiles, with unique identifiers and attributes, and pre-built packages for creating cross-channel experiences, Harris said.

MuleSoft then does the work of connecting Salesforce's portfolio to other technologies in the enterprise, such as human resources and ERP systems.

 
 
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