Philanthropy And Activism Bolsters Partnerships
The only big partnership announcement at this year's Dreamforce was an alliance with Apple revealed the day before the mega-conference kicked off.
Salesforce co-CEO Marc Benioff told CNBC Mad Money Host Jim Cramer in an interview on the Dreamforce exhibition floor that he's had "Apple in my veins" since he worked as an assembly language programmer for the personal computing pioneer in 1984.
The two technology stalwarts are now working together to "bring together" their developers and customers, Benioff told Cramer. Salesforce is integrating its mobile apps with Apple's Siri voice assistant, and the companies will jointly improve the Salesforce experience on iOS.
But in his Dreamforce keynote, Benioff referenced the emerging partnership by acknowledging the work Apple CEO Tim Cook has done to combat gender discrimination. Benioff also praised Google, Amazon Web Services and IBM—three important Salesforce technology partners—for working to benefit the public good.
Dedication to causes Benioff cares about seems a good approach to fostering closer technological alliances with Salesforce.