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Former Microsoft Channel Chief Gavriella Schuster: ‘No Better Time To Be An MSP’

Wade Tyler Millward

‘I wish him luck in his new role,’ former Microsoft channel chief Gavriella Schuster says of her successor, Rodney Clark, who left the tech giant for another job.

What got you interested in Nerdio?

I’ve known Joseph (Landes, Nerdio chief revenue officer) for a very long time. And then, when he joined Nerdio, he and I kept in touch. And then I got very interested in what Nerdio was doing while I was Microsoft’s global channel chief because I used to run – back during the Vista, 7 to 8 time period – I used to run our Windows client business.

And so I was very interested in what Nerdio was doing to make the virtual desktops really work well and work much more easily than they have before. And so I’ve really seen Nerdio grow from a small startup into one of Microsoft’s leading ISVs (independent software vendors) in the virtual desktop space.

And then recently, in February, I delivered a DEI (diversity, equity and inclusion) workshop at NerdioCon 2022 in Cancun to help the partners grow their business through DEI.

Are we seeing more ISVs in the Microsoft ecosystem dedicated to helping partners further their Microsoft practices – as Nerdio can do with Azure Virtual Desktop?

That sort of thing has always happened. It’s come in different flavors and shapes. There is a set of ISVs that are dedicated to help(ing) telcos take advantage of the Microsoft practice.

The key thing is that MSPs (managed service providers) are really the emerging, primary go-to-market in the channel. The ability to have that ongoing relationship with a customer, providing them value, helping them manage all of their technology needs.

And the challenge is that, for that space, there isn’t a lot of great tooling. And so it really does open up an opportunity to provide them much better insight and tooling so that they can provide value to the customer.

It’s taken many shapes over the years. But I think that this time, MSP is really the place where you have the most upside and opportunity to really shape the market.

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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