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Former Microsoft Channel Chief Gavriella Schuster: ‘No Better Time To Be An MSP’

Wade Tyler Millward

‘I wish him luck in his new role,’ former Microsoft channel chief Gavriella Schuster says of her successor, Rodney Clark, who left the tech giant for another job.

Any message to all the MSPs?

To all of the MSPs out there, if they haven’t looked at these ISVs, if you haven’t looked at Nerdio, if you haven’t looked at Open Systems, look at these vendors who can really add layers of value to their business and who are really focused on enabling them to really serve the customer in new ways/

And if all they’re focused on is – how do they deliver infrastructure to the customer as opposed to the value on top of that infrastructure – they’re missing a huge part of what could really drive profitability of their business.

They’re going to be in there with the customer anyway. They’re going to be at that core layer. Just start thinking about – how do you add layers and layers of value to what you’re doing?

When you start talking about data and analytics – because that’s where you’re going to bring the most value back to your customer, is the insights that you can provide them by having insight into the whole stack and bringing all that data and helping them to manage it.

Is the fact that MSPs getting new badging a hindrance to adding new ISV practices?

You may not need to have to have all of that endorsement behind you depending on your customer set.

If you’ve got this relationship with your customer, you don’t need to layer on a whole bunch of other things. They trust you.

And you can then go at your own pace and layer on and build your business as you want. If you’re trying to go into new markets, then you may need some of that branding and endorsement.

 

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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