The Era Of ‘Corporate Mass Extinction’
Surace said that humanity has entered the era of “corporate mass extinction,” one best exemplified by the death of brick-and-mortar retailing.
“The reason it‘s dying is truly technology,” he said. ”Now people will say, well, Amazon is killing it. Well, actually, what is Amazon? Amazon is a pure technology play. You’ve got immense amounts of AI. You’ve got AI in the warehouses, you’ve got automation in the warehouses, you’ve got AI guessing what to show you next, what they want to share with you next, what they want to sell you next. And you have AI in product transportation. This is nothing but a technology play on every single level that it could be. It is IoT. It is cloud. It is AI at the highest level. And that allows you to order an item for $5.67 and have it delivered by tomorrow morning.”
Amazon is crushing people who do not embrace that technology, said Surace. And while some late-comers like Walmart have transformed, others like JCPenney did not embrace the technology.
“You have to embrace technology,” he said. And you have to embrace what we call the ‘big disruption.’”
There are three things—AI, IoT, and cloud—that must all be embraced to succeed in the future, Surace said.
“All three are needed,” he said.
Most MSPs‘ customers have embraced the cloud, Surace said.
IoT, AI and the cloud together are “the most powerful technology set of forces we have ever seen in our lifetime,” Surace said. “And all three need to work together. That‘s what’s fascinating. One without the other doesn’t work very well.“