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Google Cloud CEO Thomas Kurian On 10 Hot Topics: Deutsche Bank Technology Conference

Donna Goodison

Kurian speaks about Google Cloud’s four ‘flavors’ of partners and its differentiated platform offering, security posture, multi-cloud and vertical market strategies, and data analytics strengths among other topics.

Google Cloud’s Vertical Market Strategy

A lot of our focus with our technology is not just modernizing the IT landscape within an organization, but also bringing our expertise in analytics and data processing, as well as machine learning and AI (artificial intelligence) to service the needs of the business that are outside of traditional IT.

What we’re doing is taking our expertise in machine learning and AI, and then applying it to specific problems in each industry. In retail, many people, with the shift to e-commerce, want to understand how can they get the expertise of Google Search but on their website to help people find products faster. How do they understand the behavior of the person, so they can personalize much richer? And how do they get very accurate product recommendations? We’ve used our expertise in ML and AI, and built a product offering for search, one-to-one personalization and recommendation. That then leads to more accurate demand forecasting. That work is going on at Lowe’s and Home Depot and a variety of other places.

In financial services...when the shift to digital happened, people wanted to accelerate the speed with which mortgages, loans, credit card applications could be processed. And using our expertise in document processing and our machine learning tools, we’ve helped enormously speed up the whole lending industry. There was an announcement, for example, with Lendi, which is the primary lending platform in Australia, where they’re using our machine learning tools to automate the whole process of lending. We also have work going on in financial fraud detection based on our own expertise in payments and the need to manage fraud, and we’re working with many of the leading institutions there.

So in each industry, not only are we providing horizontal technology, but we’re also taking important business problems and providing solutions to those business problems. And they help us obviously get much deeper into accounts. They help us deliver a value-oriented offering rather than infrastructure alone, and it opens many doors for us as a new entrant into the cloud space.

 
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