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Google Cloud CEO Thomas Kurian On 10 Hot Topics: Deutsche Bank Technology Conference

Donna Goodison

Kurian speaks about Google Cloud’s four ‘flavors’ of partners and its differentiated platform offering, security posture, multi-cloud and vertical market strategies, and data analytics strengths among other topics.

Google Cloud’s Deepest Partnerships

The fundamental thing that we see is that with the shift to digital, many, many organizations are wanting to go directly to customers — whether that’s a car company wanting to understand customers and offer products directly to customers, whether that’s financial institutions that were traditionally focused on institutional finance wanting to offer new products and services.

The deepest partnerships we have are those that connect the broad consumer ecosystem and our understanding of that digital consumer ecosystem with their technology infrastructure. And if you look at all of the big partnerships we’ve announced, many span (Google Cloud parent company) Alphabet, but they are about bringing those two ecosystems together. We are uniquely positioned because we have deep technology expertise to help enterprises. But we can also bring the consumer ecosystem, and our history with them and our reach with them brings that together.

If you look at (television network) Univision, their vision is to be the leading Spanish language broadcaster, but also to deliver new services — not just to offer broadcasting — to the broad market in Latin America. It requires them to understand how to deliver high-quality, over-the-air-type services, which we have expertise in. But we also have lots of deep expertise in Search and Ads and YouTube, (and) all of that can be brought together to help innovation.

If you look at (automaker) Ford, they wanted to transform every aspect of the vehicle experience — the way that somebody goes online, looks at their product, experiences the product and buys it — so our expertise in Search and Ads helps there. How people experience the car when you’re in the car…our experience with Android, for example, and our Google Automotive Services in the car can help people. And then how the car can be manufactured better, how the data from the car can be processed to deliver predictive maintenance, warranty, management, etc. — that’s where our cloud technology comes in. So as products, as industries digitize, this need to link that consumer ecosystem and experiences with the enterprise technology footprint really gives us an opportunity not just to work with these companies as a cloud technology provider, but as a transformation partner.

 
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