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Google Cloud Channel Chief: 8 Huge Partner Initiatives Today

Mark Haranas

From boosting the Google Cloud Marketplace to being a “co-pilot” with the channel, Google Cloud’s global channel chief, Kevin Ichhpurani, takes a deep dive with CRN about some of the company’s largest partner growth initiatives today.

Kevin Ichhpurani Explains Google Cloud’s Most Important Partner Strategies Today

Google Cloud is looking to win more market share by implementing an end-to-end channel strategy and differentiated go-to-market opportunities with the goal of becoming the most open cloud computing company in the world.

Google Cloud’s Global Channel Chief Kevin Ichhpurani takes a deep dive with CRN about some of the company’s largest partner initiatives being driven today in order to grow and win more in the multi-cloud era.

Mountain View, Calif.-based Google’s cloud division continues to double down on combining channel partners with its broader ISV and technology ecosystem partners with Google’s sales team acting as the “co-pilot” in customer accounts, according to Ichhpurani.

“We’re creating this strategy of starting with what the customer problems are, and then what are the set of partners that need to come together to solve an end-to-end problem. Think of it as LEGO blocks,” said Ichhpurani, corporate vice president of global partner ecosystem and channels at Google Cloud. “It takes a village today to solve customer problems.”

[Related: Thomas Kurian: Why Google Cloud Bests AWS, Azure For Partners]

The fast-growing cloud computing standout is also investing heavily in its Google Cloud Marketplace to create holistic solutions where customers can spend their cloud commitment, not just on Google products, but channel partner solutions and third-party offerings as well.

“Customers are looking for end-to-end solutions. If you’re a reseller like SADA or like an Accenture, you could provide that entire end-to-end offering with Google products plus the Marketplace, combined, and make it seamless for the customer,” said Ichhpurani.

Ichhpurani took over the reins of leading both Google Cloud’s channel and technology partner ecosystems earlier this year after being with the company for five years. He played a major role in helping increase Google Cloud sales in its first quarter 2022 by 44 percent year over year to $5.82 billion.

In an interview with CRN, Google Cloud’s worldwide channel leader discusses eight huge partner strategies that are front and center in Google Cloud’s bullish growth strategy.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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