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Google Cloud Next ’21: The 10 Biggest Announcements

A new Google Cloud solution portfolio, a packaged industry solution called Cloud Intelligent Products Essentials and new integrations and capabilities across the Workspace suite are among the biggest announcements during the Google Cloud Next conference.

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New Google Workspace Integrations

With Workspace continuing to grow -- Google announced that the suite reached net new momentum metrics of 4.8 billion installations of 5,300 public applications across more than 3 billion users -- Google unveiled new integrations and capabilities.

A new Workspace offering is the ability to use custom no-code AppSheet apps from within Gmail. And Atlassian’s Jira project tracking tool will integrate features with Google Workspace, allowing Chat and Spaces users to create new issues, monitor issues and see actionable previews at their computers and on mobile devices, according to the company.

The company’s Meet tool gained client-side encryption so that users have direct control of encryption keys and the identity service used to access the keys.

Chat gained data-loss prevention (DLP) abilities to prevent sensitive and confidential information from leaking. And Drive Labels became generally available so that organizations can classify stored files based on sensitivity, according to Google.

Earlier this year, Sundar Pichai, CEO of Google and parent company Alphabet, highlighted Google Workspace’s growth in the enterprise space during an earnings call today with financial analysts.

“Google Workspace continues to show strong growth, particularly in the enterprise space, because we have designed the product to meet the challenges of hybrid work,” Pichai said. “This includes the announcements we made at (Google I/O 2021, a developers conference) about smart canvas, as well as expanding our advanced security and compliance capabilities and solutions for frontline workers. These innovations are landing wins with companies like Carvana, the online auto retailer, and software company Red Hat.”

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