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Google Cloud’s Acquisition Of Alooma: 5 Biggest Things To Know

Google Cloud's planned acquisition of Alooma is designed to help the vendor increase its market share against industry leaders AWS and Microsoft Azure.

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No More AWS Or Microsoft Migrations In Future

Google Cloud will stop accepting new AWS and Microsoft Azure customers seeking to use Alooma going forward, but it will give support – at least in the short-term – to existing AWS and Microsoft customers already using the pipeline tool.

“We will only be accepting new customers that are migrating data to Google Cloud Platform,” a Google Cloud spokeswoman said. “We are not accepting new AWS or Microsoft customers, but still providing the service for existing customers. As of now, that’s all we’re offering for existing customers.”

It’s likely Google Cloud will drop the AWS and Microsoft Azure data warehouses from Alooma in the future, according to Jason Maas, chief operating officer and data management practice lead at Aptitive, a Chicago systems integrator that’s partners with Google Cloud and the Redwood City, Calif.-based Alooma.

“It would make sense that those would not be supported,” Maas said.

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