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Google Cloud’s Acquisition Of Alooma: 5 Biggest Things To Know

Google Cloud's planned acquisition of Alooma is designed to help the vendor increase its market share against industry leaders AWS and Microsoft Azure.

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It’s A Win-Win for Google Channel Partners And Google Cloud Customers

Alooma makes it easy for channel partners to provide ingestion services to obtain and import enterprises’ data from disparate sources, tasks that previously were time-consuming, according to Maas.

“Now our focus is more on modeling of the business processes using the data,” he said.

Aptitive became one of Alooma’s first partners in 2017 and has used its pipeline services in about a half-dozen projects for its mid-size enterprise customers.

“It’s a pretty easy tool to use,” Maas said. “It…allow us to move a lot of different data from a lot of different sources in the enterprise – Oracle, single-server (databases) or SaaS, platforms such as Google Analytics or Facebook – and pull that data into modern data warehouses such as Snowflake, Google BigQuery, Azure Data Warehouse, Amazon Redshift.”

The acquisition opens the doors for more enterprises to move their data to Google Cloud and take advantage of its data management and analytic tooling, said Simon Margolis, director of cloud adoption for SADA Systems Inc. in Los Angeles, a Google Cloud Premier Partner.

“Just as applications can often be migrated ‘in flight’ or without downtime to the cloud, we’re optimistic that this technology, once ingrained with GCP, will allow for the same seamless migration of large and complex data,” Margolis said.

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