GreenLake SVP Vishal Lall On ‘Very Expensive’ Public Cloud Bills, Repatriation And The ‘Value Proposition’ Of HPE’s GreenLake Ezmeral Unified Analytics Service
HPE Senior Vice President Vishal Lall, the head of the GreenLake Cloud Services Solutions Group, says the company’s new hybrid cloud GreenLake Ezmeral Unified Analytics Service will provide “choice” and breakthrough total cost of ownership for customers who have been increasingly frustrated by the high cost of public cloud.
What’s the value proposition of the new HPE GreenLake Ezmeral Unified Analytics Platform for hybrid cloud environments?
This is all about the value proposition to the customer and there are multiple levels. There is performance, TCO [total cost of ownership] which is a big deal. The third one is choice and the fourth one is around [the cloud] experience. Right now, people are feeling locked in. Those are the differentiators. That is the value proposition. If you take this all the way back to the customer those are the needs. What we are doing is designing to those needs.
What are the market dynamics of the unified analytics and data warehouse market as you bring HPE GreenLake Ezmeral Unified Analytics Platform and HPE Ezmeral Object Store to market?
If you think about back in the 80s and 90s we spent all our time talking about data warehousing and structured data with Teradata or the Oracle database, etc. That worked pretty well until around the Autonomy time frame when unstructured data became a very big deal and it was all about unstructured data and HDFS [Hadoop Distributed File System], Hadoop, Cloudera, HortonWorks. It was all about next-generation data lakes which was all about structured and unstructured data. It worked well, but one of the biggest issues was that you could not transact in that. As a result, people started building out these islands of data everywhere.
Fast forward to today and what is starting to happen is customers want SQL and non-SQL support, they want transactional data, they want machine learning models and then on premises they ran into a wall. There wasn’t really anything there for them. They went to [Apache] Spark and data lakes. That was all in the cloud. That worked really well for the last three, four or five years because customers found a solution. But then what happened is they started seeing the bills and the bills were not pretty. They were not pretty at all. They were very expensive. So then they were like ‘What do we do now? We can’t go back to HDFS. We can’t be paying all our money to public cloud whether it was Amazon [Web Services], Google and others. That is kind of the state of affairs that we have.
We are now in what I would call the third generation of analytics after data warehousing and Hadoop files. So what we are doing is we are bringing out an experience which breaks down the silos for customers. That way all of the different islands are connected together. This is about business value. Companies have a lot of data, but they are not able to make sense of it because it is sitting in islands.
So the first thing we are doing with the experience we are bringing is connecting all the dots across all of the different data lakes that exist and bringing that customer value.
The second thing we are bringing is performance with open source [software]. We have these very custom-designed infrastructure stacks that are very focused on performance. We call it Lighthouse. We have a machine learning Lighthouse, a general purpose Lighthouse, a storage-intensive Lighthouse, an IO-optimized Lighthouse. These are stacking going down to machine learning with the NVIDIA chip in it. It does Apache. It is very focused on performance.
The third is TCO. We are laser focused on making sure the TCO is compelling by doing everything from optimizing the hardware stack, to using open-source software, to having a cloud managed model. We are bringing that to either a colo or a data center or an edge location.
The fourth value proposition is choice. We are not going in and saying, ‘Give us your data and we’ll lock it up.’ We are saying to customers: ‘We are bringing you an open source, open choice system and if we provide the right performance, the right TCO, of course you’ll give us your business. But we’ll give you the option of going elsewhere if you want.
Those are the four very key value propositions. Those value propositions are exactly what we are trying to do. You will see this not just on this particular solution that we are bringing to the market. Every service that we put on GreenLake will be focused on those four key value propositions.
With my new job focused on the GreenLake Solutions Group with Ezmeral and Lighthouse, I am focused on those four things. Everything we do will be put in that context. That is how we will go forward from here.