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Here’s What Partners Need To Know About Twilio’s $3.2 Billion Acquisition Of Segment

The acquisition will create a powerhouse in customer engagement by combining an integrated view of customer data with the tools that power outreach across communications channels.

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Twilio And Segment

Twilio has agreed to buy Segment for $3.2 billion in an all-stock deal, eclipsing its 2018 acquisition of SendGrid for $2 billion.

The acquisition, expected to close by the end of the year, will create a powerhouse in customer engagement by combining an integrated view of customer data with the tools that power outreach across communications channels, Twilio Chief Customer Officer Glenn Weinstein (pictured above) told CRN.

By uniting, the two San Francisco-based companies aim to enable businesses of all types to ramp the effectiveness of their marketing efforts, improve the customer-service experience they deliver, and build greater brand loyalty.

Here’s what the channel needs to know about the deal.

 
 
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