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How HPE Is Using AI, Automation To ‘Accelerate’ Partner Sales Growth: George Hope

Hewlett Packard Enterprise Worldwide Channel Chief George Hope says the company is using AI and automation in a bid to help partners ‘accelerate’ sales growth in the SMB and midmarket.

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HPE is automating deal registration in the new Partner Ready program. What specifically are you doing there?

We have been ranked very highly from a program perspective for a while. Stability and continuity are critical to the program this year. We are making operational enhancements to focus on ease [of use] out [to help partners].

If there is one thing that we are focused on significantly this year, it is the partner experience. One of my three pillars for priorities is partner experience.

I think the enhancements on that side are going result in a quick turnaround in [deal] registrations, a quicker turnaround on [special] pricing, leveraging virtualized demos and POCs [proofs of concept], leverage AI through some offerings we have around doing tech refreshes on storage and proposal-based selling.

We have invested heavily in tools that help our partners reduce friction and accelerate sales.

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