Search
Homepage This page's url is: -crn- Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Jobs Dell EMC Newsroom Hitachi Vantara Newsroom IBM PartnerWorld Newsroom HPE Zone Tech Provider Zone

HPE Big Data VP On BlueData Deal, Dell EMC And The ‘Huge’ AI Opportunity

Hewlett Packard Enterprise Vice President of Big Data Patrick Osborne speaks with CRN about the acquisition of BlueData and the ‘huge’ opportunity ahead for partners focused on artificial intelligence, machine learning and big data analytics solutions.

Back 1   2   3   ... 8 Next
photo

What does the BlueData deal mean for partners?

For the channel partners, I think this is huge. What we are starting to see is an increasing number of larger enterprise customers certainly adopting these techniques and applications: big data analytics, fast data, AI and ML to effect their digital transformation.

We are doing it ourselves [at HPE], delivering services around our products like InfoSight on Nimble. We are doing a lot with big data and fast data techniques, AI and ML. You can see it with Aruba.

What we are seeing is some larger customers implementing these solutions. We are also starting to see this show up in the mid-enterprise and midsize customers. It is a huge opportunity for our channel partners to provide not only great products such as the HPE Elastic Platform for Big Data Analytics, Apollo servers and infrastructure, and now BlueData, but also a huge opportunity for our partners to be a business partner for advisory services on how customers can essentially get themselves on the digital transformation train so they are not disrupted.

This is an opportunity for channel partners to move along this maturity curve from their own perspective and be able to offer a whole suite of [big data, machine learning and AI] services. We see BlueData as a key part of that. The tagline the BlueData co-founder uses sometimes is: ‘the VMware for big data and AI applications.’ It is a virtualization layer that allows customers to provide virtualized and containerized services for these applications.

This is a big win for us and our channel partners, who can now provide not only the infrastructure but this really intelligent software layer that manages these applications. We have got some big plans for this software acquisition. It's a great team [at BlueData]. So we're really happy to have them be part of the [HPE] family.

Does this increase the margin on BlueData services for partners now that they are part of HPE?

From our perspective, we want to provide these intelligent systems and intelligent experiences for customers that go above and beyond just the hardware at the bare metal infrastructure layer. These are projects that often start in the business unit or line of business where partners can manufacture budget and really show a big ROI [return on investment]. That immediately puts the channel partner into a value-selling posture as opposed to a reactive infrastructure sale. It's definitely more of a value-selling approach.

 
 
Back 1   2   3   ... 8 Next

sponsored resources