HPE Is Creating A New ‘Future’

Hewlett Packard Enterprise is leading the charge to a new Everything-as-a-Service channel future for partners with its new Partner Ready Vantage program, said HPE Worldwide Channel Chief George Hope.

“HPE is creating a new future and we want partners to come on this journey with us,” said Hope. “The market is changing fast. Customers are demanding a new consumption approach to their digital transformations and that is why we are changing our own business so quickly, enabling even our core business to be consumed in an as-a-service way that better supports customer goals and desired outcomes.”

The new Partner Ready Vantage program is designed to spark partners to offer their own intellectual property and branded services on the GreenLake cloud platform, said Hope. The program will be rolled out in phases, HPE said, with the first details coming at the start of HPE’s new fiscal year on Nov. 1.

In the meantime, HPE is maintaining its Partner Ready program for the foreseeable future with traditional robust GreenLake incentives like the 17 percent up-front rebate on GreenLake deals.

The new program maintains HPE’s “partner-first” commitment, which has powered triple-digit GreenLake channel sales growth in the last several quarters, said Hope.

“One thing that isn’t changing is our commitment to partners of all kinds,” he said. “Partners are at the heart of our edge-to-cloud vision, and our strategy has been built with the same partner-first mentality that we have always had. We are focused on finding new ways to put our partners first with choice, flexibility and the opportunity to adapt and grow their business wherever they are on their as-a-service journey.”

Ultimately, the new Partner Ready Vantage program “flips the script” with HPE focused on being a part of its partners’ ecosystem, said Hope. “Most vendors think of the partners as part of their ecosystem; we are starting to look at it as being a part of the partner’s ecosystem,” he said.

HPE is moving to measure partners on their ability to surround HPE GreenLake with services that provide a better customer experience, said Hope. “It’s a little bit of a different view as this thing evolves from what would have looked like a traditional partner program to something we think builds off that and provides a better experience to not only the partners but the customers,” he said.