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HPE’s $1B Partner Ready Bonanza: 8 Things You Need to Know

Here’s a look at eight big investments HPE is making in its new $1 billion Partner Ready program to fuel an Everything-as-a-Service partner transformation.

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GreenLake: The ‘Biggest Opportunity’ For Partners

Hewlett Packard Enterprise Monday officially launched its $1 billion incentive-packed new Partner Ready program with a host of investments aimed at accelerating its Everything-as-a-Service software pivot.

As part of the stepped-up GreenLake sales offensive, HPE is tripling its GreenLake channel investment and for the first time adding a GreenLake sales quota for HPE sales reps.

“GreenLake is the biggest opportunity for partners,” said HPE Worldwide Channel Chief George Hope (pictured) in an interview with CRN. “It is margin-rich, and it is sticky. If you get GreenLake into an account and you start showing the value to the customer in that account, you are immovable from that point forward. You are their strategic vendor and it is just a matter of time before they move more workloads onto GreenLake.”

To fuel the GreenLake sales charge, HPE is maintaining its 17 percent robust up-front rebate for GreenLake channel deals and adding new GreenLake business planning workshops aimed at helping partners move to the pay-per-use, consumption-based GreenLake sales model.

Partners have a huge opportunity to move the 70 percent of the workloads that remain on-premises to a GreenLake model, said Hope.

“You can’t move everything to the public cloud [because of data sovereignty, apps entanglement and other issues], but if we bring the cloud to you, you can move those workloads onto the cloud with a consumption model in which you just pay for what you use. It’s an enormous opportunity [for partners]. It is super-profitable for them and it creates customers for life.”

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