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HPE’s $1B Partner Ready Bonanza: 8 Things You Need to Know

Here’s a look at eight big investments HPE is making in its new $1 billion Partner Ready program to fuel an Everything-as-a-Service partner transformation.

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HPE GreenLake Everything-As-A-Service Leadership

HPE—which committed to moving its full product portfolio to Everything as a Service—is maintaining its Everything-as-a-Service lead with the new Partner Ready program, said Chavez.

To that end, HPE is making a big investment in helping partners make the recurring revenue business outcome GreenLake transition with virtual HPE transformation workshops.

The “HPE GreenLake Introduction and Business Planning Workshop” consists of consultative sessions with GreenLake transformation experts who advise partners on making the business model shift to pay per use.

HPE, in fact, has put together a dedicated team to conduct the GreenLake transformation workshops. “The feedback we are getting from partners is it has been very useful for them,” he said. “That has proven to be quite successful.”

Dell Technologies and Cisco Systems both recently said they are moving more aggressively into the Everything-as-a-Service market.

“We’ve been at this for a while, starting with Flex Capacity 10 years ago,” said Chavez of the continued Partner Ready Everything-as-a-Service sales charge. “We have a lot of history in building this out. Obviously we made enhancements to the overall GreenLake program three years ago with GreenLake 3.0. We have learned a lot. There’s a lot of lessons. It’s not an easy thing to do for partners to migrate from Capex to Everything as a Service.”

HPE recently took aim at Dell Technologies’ Project Apex Everything as-a-Service launch, saying its rival has a long way to go to catch up to HPE.

“With Project Apex, Dell is finally responding to the strategy HPE initiated three-plus years ago when we began to build our GreenLake business, and announced our company commitment to offer our portfolio as a service by 2022, and subsequently introduced HPE GreenLake Central,” said HPE in a statement provided to CRN.

Cisco CEO Chuck Robbins, meanwhile, recently told CRN that the company is working on operationalizing its Everything-as-a-Service transition with most of the work expected to be done in the next several months.

“The teams are working on getting all of it nailed down and I think it’ll be it’ll be probably one of those examples where I said at the end of my [Partner Summit 2020 Digital] keynote that we’ll make some mistakes, and we’ll learn, and we’ll fix them,” he said.

HPE’s Chavez, for his part, said competitors are going to find it is not so easy to match HPE’s Everything-as-a-Service prowess, which includes a robust metering capability from its acquisition of Cloud Cruiser in 2017. “That was a big game-changer for us,” he said. “I don’t think that Dell has that capability. They are going to go through their teething pains. We are far ahead of them. Our partners are telling us we are at least two to three years ahead of those competitors.”


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