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HPE’s Keith White: Dell’s Cloud ‘Can’t Compete’ With GreenLake

HPE GreenLake Cloud Services Business Group General Manager Keith White says that rival Dell simply cannot match GreenLake’s pay-per-use, public cloud-like experience.

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A Better Pay Per Use Model For Partners

Hewlett Packard Enterprise GreenLake Cloud Services Business Group General Manager Keith White said the new portfolio of GreenLake building blocks for small, medium and large businesses beats rival Dell’s cloud model for partners hands down.

“We have turned this into a much more pay-per-use, scalable and basically all managed-for-you scenario,” said White, the former Microsoft cloud superstar who joined HPE just seven months ago and has already driven big advances in the HPE cloud services channel model. “We basically have taken the public cloud and we have brought it to you on-premises. So we are bringing the cloud to you, if you will. Dell just can’t compete on that end.”

HPE’s robust metering capabilities – which includes VMware virtual machines – allow partners to track storage and virtual machine usage by the hour, said White.

“We have the ability to only charge customers for what they are using, versus Dell, which offers more of a leasing type, ‘here is the car payment’ scenario,” said White. “So in essence we are really giving customers the cloud experience they require.”

White’s comments came as HPE Tuesday made a “huge leap forward” in the pay-per-use channel battle with a move from a bespoke customized model to a standardized group of 17 “building block” offerings for small, medium and large businesses.

The breakthrough opens the door to shorten the sales cylce from what was as long as six months to just 14 days from price quote to delivery, according to HPE.

“This is really built for the channel,” said White. “This gives them much more standardized opportunities to deliver these services such as virtual machines or containers or machine learning type capabilities depending on what they want to deliver to their customer set. It gives them that flexibility today.”

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