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Keith White On GreenLake’s Big ‘Leap Forward’ And Why HPE Is ‘Miles Ahead’ Of Dell Apex

Steven Burke

HPE executive Keith White says the blockbuster new release of GreenLake is a big leap forward with a far more “holistic” set of solutions than rival Dell Technologies’ Apex as a service.

What are some of the bigger ecosystem announcements that you are driving forward in this new release?

We now have our integrated system out from Microsoft Azure stack. The world is hybrid. The world is multi-cloud. Ensuring Azure and Azure Stack and GreenLake work really well together for our joint customers with Microsoft is so critical because they are all implementing hybrid solutions. That integrated system makes it super simple for our customers to implement and to take full advantage of the value that provides.

The second one is availability in the cloud marketplaces of our distributors. We have been working closely with TD Synnex, Ingram, Arrow all around the world to plug into their marketplaces with true solutions in order to deliver that out to their set of value- added resellers and customers. That has now been implemented.

Another big one is most of our customers want to get out of the data center management business and hand that over to a colo. So us partnering with Digital Realty is massive. As a colo provider around the world, Digital Realty has over 285 data centers on six continents in the top 50 major cities. So with Digital Realty, Equinix and CyrusOne we now have fantastic colo coverage. That is all being integrated into GreenLake so customers and partners can implement those things very, very quickly.

 
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