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Leslie Maher On The ‘Phenomenal’ HPE ProLiant Security Advantage

Hewlett Packard Enterprise North America Hybrid IT Compute Vice President Leslie Maher says HPE’s ProLiant servers have a ‘breadth’ of security features anchored by the ‘silicon root of trust’ that sets the portfolio apart from any and all competitors.

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Getting More Aggressive In Server Share Battle

Hewlett Packard Enterprise Vice President North America Hybrid IT Compute Leslie Maher says HPE is getting more aggressive to grab share in the intensely competitive server market.

“We are very much leaning in and making the right investments to result in share gains and displacements of other vendors,” said Maher, the driving force behind HPE’s “Inner Circle” ProLiant strategy session this week aimed at driving ProLiant sales gains with 41 of HPE’s top partners.

“We're sharing with partners the things that really set us apart—our real differentiation,” said Maher. “We look at these ProLiant servers and sometimes people refer to them as volume servers. But the reality is there's a tremendous amount of value in those volume servers, and it's going to help our partners and HPE win.”

As part the stepped-up ProLiant sales blitz, HPE recently slashed its Smart Buy Express ProLiant server pricing —its biggest price cut on the ready-to-ship ProLiant offerings in years. HPE also recently relaunched new aggressively priced versions of the SMB workhorse ProLiant DL160 and the build-to-order DL180 servers as part of an SMB market-share grab.

The ProLiant sales charge includes a commitment to lean in and compete aggressively for new logos and competitive displacements, said Maher. That includes a more aggressive HPE stance on special-bid pricing decisions.“We’re looking at any opportunity that requires an investment and we make a decision on the spot,” she said.

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