Cloud News

Look For ‘Much More’ HPE GreenLake Lead-Generation, Co-Selling: HPE GreenLake GM Keith White

Steven Burke

Hewlett Packard Enterprise GreenLake General Manager Keith White says partners can expect “much more” lead generation and co-selling as HPE accelerates its edge to cloud platform as a service sales charge.

How important is GreenLake support for Microsoft HCI and SQL Server?

The world is hybrid. Our customers are looking for a hybrid offering. Frankly you have seen significant momentum in the public cloud space with Azure. They are catching up to AWS and in fact you are seeing a lot of enterprise customers really embrace multiple clouds. We see it happen in a lot of our customers where they are running Azure, AWS, Google and GreenLake across the board.

However, with Microsoft we have such a strong partnership. We have been working with them for 25 years. When I was at Microsoft I worked very closely with HPE.
To deliver Azure Stack HCI where we are seeing dramatic growth in the HCI space. In fact people are expecting double digit growth there over the course of the next few years. To be able to offer an integrated solution to our customers with the cloud experience and to be able to leverage Azure Stack HCI and Azure in that hybrid offering is exactly what customers are looking for. So we are really excited about that partnership and really providing our joint customers with that hybrid solution.

With Cloud Console, Compute Console, and Aruba Central are you seeing up the ability for customers to buy via subscription versus multiyear GreenLake deals?

GreenLake is our edge to cloud platform. Period. What this allows customers to do with things like our Compute Console, our Data Services Console, our Aruba Central capabilities it gives them that depth of capabilities they require to do the management, to do the orchestration, to get the insights they need and all of that flows through GreenLake.

Of course they have the choice to do it as a consumption based offering. So they can consume and easily pay for just what they use or they can have a subscription capability to keep this technology up to date as they go forward. So we are really excited about offering customers choice as well as the real deep capabilities we are well known for, providing them with everything they need to be successful.

We also have the ability to mange all of this for them. So we also have our GreenLake managed services which does provide full management capabilities for customers. You’ll hear us talk to companies like LyondellBasell (one of the world’s largest producers of plastic resins) where we are managing their entire data center for them. We can do that for customers in a variety of ways.

This is where the channel is getting so excited. I talk about the relationship partners have with customers solving their business problems. We are seeing more and more of the service providers and the channel offering that capability as well- all of that powered by GreenLake, leveraging our technology and our capabilities to improve their business and customer retention.

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