‘Anything Customers Are Asking For’
Redmond, Wash.-based Amaxra has seen a “huge uptake” in demand for Azure since the start of the pandemic, said Amaxra President and CEO Rosalyn Arntzen, who spent 15 years working for Microsoft before founding the solution provider in 2007. The agility and scalability of Azure has been crucial in helping to serve customers with remote workforces, she said. “For a company like us, it’s been an opportunity to really get people to listen to what we’ve been trying to tell them for the last few years,” Arntzen said.
The company doubled its cloud revenue in 2020, year over year, and expects to do the same this year. “I don’t think it’s slowing down,” she said.
While Amaxra has “dabbled” with Amazon Web Services, “we haven’t seen anything compelling that makes us say, ‘Oh, we could do this with AWS which we can’t do with Microsoft,’” Arntzen said. “Pretty much anything customers are asking for, we can serve through the Microsoft platform. There hasn’t been anything that’s pushed us away from that direction. As a small business, you’ve got to make a commitment somewhere.”
Amaxra employs 50, and its largest customer has about 2,500 seats, she said. “We find that for anything they ask us, there is a way to serve them with the Microsoft platform. And of course Azure is that toolbox,” Arntzen said.