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Microsoft’s Five ‘Industry Clouds’: What Partners Need To Know

Microsoft will expand its strategy of marketing packages of cloud-related services and products to particular business verticals, with new packages aimed at three additional industries.

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Microsoft’s Vertical Approach

Microsoft is putting further investment into its “industry cloud” strategy of offering vertical-specific packages of cloud-related products and services to customers--which partners say could offer some major growth opportunities. The ability to provide industry-specific cloud packages “gives us an immediate competitive advantage,” and could ultimately help partners to land customers in new verticals, said Matt Dierolf, enterprise architect at Blue Bell, Pa.-based solution provider Anexinet, a Microsoft Gold partner. The new industry clouds announced on Tuesday are the Microsoft Cloud for Financial Services, the Microsoft Cloud for Manufacturing and the Microsoft Cloud for Nonprofit.

Microsoft executives told CRN that these industry clouds can save partners time in implementing new products and services for existing customers while attracting new customers in the targeted verticals, which now number five--including the previously announced retail and health care cloud offerings. The industry cloud offerings are at a different points in the timeline to becoming generally accessible to partners and customers. Here’s what partners need to know about each of these five industry clouds.

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