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New Slack, Salesforce Integrations Announced At Dreamforce 2021

The announcements at Dreamforce 2021 come as many Salesforce partners continue to figure out how Slack fits into their offerings and adds value for customers.

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New video message capabilities in Slack, a more advanced version of government-certified Slack and Slack integrations across a wide swath of the Salesforce’s cloud products — from Commerce Cloud to Experience Cloud — are among the major announcements this week from Salesforce’s annual Dreamforce conference.

With plenty of uncertainty remaining over COVID-19 and its delta variant, Salesforce opted to hold the conference this year both in person in San Francisco and online for those who couldn’t attend, using a recently unveiled Salesforce+ streaming service.

The announcements come as many Salesforce partners continue to figure out how Slack fits into their offerings and adds value for customers. David Becker, senior alliances manager at Chicago-based Salesforce partner Avionos, told CRN in an interview that he wants to see more integrations from Salesforce bringing the different cloud tools together and communicating how to deploy them most effectively at the product and organizational level.

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He sees Slack as a potential internal and external communication tool that also aids with information sharing, something to compete against other collaboration tools such as Microsoft Teams.

“‘How can we stay connected, not only internally, but with our clients and prospects as well — so leveraging Slack, is that going to be a communication tool going forward where they can say, ‘Hey, we‘re working on this opportunity with you, we’re getting insights from Einstein and Tableau and all this kind of stuff’”? Becker said. “But then also getting that data out to the sales reps to get ahead of any challenges that they’re able to see that could prevent them from getting that sale.”

During Salesforce’s most recent quarterly earnings in August, CEO Marc Benioff said the company is “the fastest-growing enterprise software company ever” with success from organic growth plus the recently closed acquisition of collaboration application Slack for about $28 billion.

Amy Kodl, Salesforce’s senior vice president of partner alliance management, told CRN in an interview that Salesforce continues to add new features and functionality to its product suite. She encourages partners to continue to explore how the vendor’s newest offerings and growing portfolio of subsidiaries, from MuleSoft to Tableau, add new value to partners’ offerings.

“The opportunity is in that Slack-first Customer 360 platform, the full wheel — there is untapped opportunity across all of our clouds,” Kodl said. “There‘s a huge opportunity for our existing partners to double down in building capacity and capability in the newer clouds,”

Here’s what you need to know.

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