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New Slack, Salesforce Integrations Announced At Dreamforce 2021

The announcements at Dreamforce 2021 come as many Salesforce partners continue to figure out how Slack fits into their offerings and adds value for customers.

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Slack Connect Sponsored Connections Coming

A sponsored connections feature for Slack Connect, the tool that allows for external communications through Slack, will allow users to communicate with people outside the company without asking them to pay for their own Slack plan, according to the company. The feature will roll out to enterprise grid customers “later this fall.”

Slack Connect has grown more than 200 percent year over year, according to a Slack statement. More than 91,000 organizations work with partners in Slack.

On Salesforce’s latest quarterly earnings call in August, Chief Operating Officer Bret Taylor told listeners to look forward to more deals involving multiple Salesforce clouds that include Slack plus integrations with Slack and Salesforce’s product suite, which includes data analytics tool Tableau and integration tool MuleSoft.

“Slack comes up in every single one of my customer conversations, and I could not be more thrilled with the momentum in the business,” Taylor said.

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