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New Slack, Salesforce Integrations Announced At Dreamforce 2021

The announcements at Dreamforce 2021 come as many Salesforce partners continue to figure out how Slack fits into their offerings and adds value for customers.

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Slack Integrations Across Salesforce Products

Salesforce will launch Slack integrations across the majority of its products and industry clouds throughout the year and into 2022, the companies announced.

Among the integrations is the ability to embed Quip documents into Slack and the ability for Corporate and Investment Banking cloud tool users to collaborate and share account details in a Slack channel. Commerce Cloud users gain the capability to alert colleagues to order issues and business trends, and Experience Cloud users can utilize alerts for when content is published that can go to internal and external users.

In August, Salesforce announced new integrations with Slack under the platform name of “Slack-First Customer 360,” according to a company statement. Among the integrations were digital deal roms allowing sales representatives to update Salesforce records and meeting information from Slack; automated daily briefings in Slack; the ability to create Slack channels for service teams to collaborate on complex cases; direct sharing into Slack of insights from Marketing Cloud and Datorama and Slack notifications connected to Tableau data that need actions.


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