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SADA CEO Tony Safoian Answers 6 Big Questions On Cloud Growth

From first-quarter growth to new hiring and new board members, SADA Systems CEO Tony Safoian tells CRN what to expect from the Google Cloud Premier Partner.

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This year looks to be a big one for Los Angeles-based SADA Systems, a Google Cloud Premier Partner and member of the CRN MSP Elite 150.

With cloud use growing across corporate America, SADA recently added some big-name board members and has identified its most detailed growth goals yet, CEO Tony Safoian told CRN. The company — which booked more than $1 billion in multi-year total contract value in 2020 —hired about 50 people in the first quarter of 2021, reaching about 400 employees. He predicts hitting about 500 employees by the end of the year, most of those hires a part of the company’s customer success and post-sales excellence teams.

“We gained 77 new customers in Q1,” Safoian told CRN. “I think we could gain 500 to 600 new customers this year. We think that the consumption business will more than double, up 130 percent Q1over Q1.”

“After we sell these contracts, the degree to which the consumption of our customers is accelerating is wonderful to see because that‘s actually a direct measure of their success that they’re having on the platform,” he continued. “How much are they migrating? Are we identifying new workloads? Are they happy with the platform? Are they spending as much as they think they’re going to spend -- because if they spent too much they’re going to stop, right?”

Click through the slideshow to see what else Safoian had to say to CRN.

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