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Salesforce Channel Chief Tyler Prince Has 11 Tips For Channel Partners

Wade Tyler Millward

‘Without our partners pushing us, without our partners contributing to us, without our partners building services and software around what we do, I’m not sure we’d be in the position we’re in,” Tyler Prince tells CRN in an interview. ‘And we welcome and appreciate that.’

How can channel partners take advantage of Salesforce’s growth?

I would say it largely falls into two categories. One is to take advantage of the growth opportunity. We’re growing as a company. We’re excited about the trajectory that we’re on. We’re very fortunate to be in a position where we’re creating incredible opportunities for consulting partners, digital agencies, our ISVs (independent software vendors) and our resellers. Prepare for that growth, invest in training.

The other element of that is this journey to help our customers be successful. When our customers are successful, they will do more with our software solutions and with our partners. As they get value out of their investments in Salesforce, they’ll continue to do more. And that’s been consistent in our 21-year history.

That’s not only good for our business, but it’s also good for partners as well.

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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