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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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Salesforce concluded its Dreamforce 2021 conference this week with news on Slack integrations with existing Salesforce products, new features within Slack and multiple pitches to partners on adopting Slack and making the most of the Salesforce partnership through certifications and adopting other Salesforce tools such as MuleSoft.

Company executives took time to highlight the contribution of partners to the company’s growth.

“You look at the incredible market share that Salesforce has been able to achieve, it is because of our trailblazers,” Salesforce CEO Marc Benioff said during the event. “You look at the incredible business performance that we’ve been able to achieve and $26.3 billion this year in revenue, it’s because of the trailblazers and we know that.”

Salesforce channel chief Tyler Prince said during the event that partners will continue to serve a crucial role in Salesforce’s growth strategy.

“Our plan is to double our revenue to $50 billion in the next four years,” he said during Dreamforce. “As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.”

Sri Ayyeppen, chief revenue officer of Plano, Texas-based Salesforce partner Argano, told CRN in an interview that customers are seeking Salesforce solutions that present the right outcomes for their business more so than any one particular tool, leading his company to invest in more learning around MuleSoft and other tools.

“Salesforce has done a good job of trying to create more industry solutions,” he said. “So as they start thinking about how do you position MuleSoft slash Tableau, the more industry outcomes or templates within that that solve a specific industry problem whether it‘s healthcare, whether it’s patient care, whether it’s distribution and logistics, all of that would start to really make more sense because that’s where the customers are buying -- pre-built templates, pre-built data sets, that could make their life very easy.”

Here’s what you need to know.

 

 
 
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