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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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New Slack Integrations

Salesforce spent much of the event detailing some of the earliest integrations with the newest member of its product suite: Slack.

While many integrations are already available, coming later this year will be new Slack alerts around order management and ways to bring multiple coworkers into a channel to solve a problem.

Next year, Slack will add features to answer typed in business questions from users with data visualizations. In spring 2022, some of the new capabilities include Einstein Discovery in Slack for predictions and recommendations powered by artificial intelligence, Slack alerts for newly published content through Salesforce CMS and upcoming meetings and more ways to interact with clients and share and review documents in Slack.

In summer 2022, Slack will add digital deal rooms for accessing, updating and sharing records from Salesforce, alerts around deal inactivity, pipelines and upcoming deadlines as well as new abilities to create workflows and build Slack apps pulling in data from Salesforce, not to mention marketing the new features to customers in particular industries like financial services and education.


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