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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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New Slack Features

Along with integrations, Salesforce announced new capabilities for Slack, its latest acquisition. Users can use Slack Clips to create and share audio, video and screen recordings within any Slack channel or direct message.

A sponsored connections feature for Slack Connect, the tool that allows for external communications through Slack, will allow users to communicate with people outside the company without asking them to pay for their own Slack plan.

And a version of Slack that runs in a government-certified cloud environment with FedRAMP High, DoD IL4 and other security and operational requirements of the federal government will launch in 2022.

“This is the next-generation Customer 360 platform,” Bret Taylor, Salesforce chief operating officer, said during the conference. “At the top you‘ve got Slack. This is your digital HQ. This is your single system of engagement that connects, not just your employees, it connects your customers, it connects your partners, your friendly neighborhood bots, all your applications, all in one single platform, no matter where you’re working.”


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